— 10 years experience

A highly creative, determined and charismatic individual with over 7+ years experience in charity and 4+ years in digital marketing. Formerly project leading, copywriting and strategising on adidas advertising campaigns and delivering impact through sports. Currently Škoda Global's Social Media Lead Manager for Instagram, Facebook, and YouTube, driving creative development, content planning and scheduling, market strategy guidelines, and data analytics to inform strategy.

— Skills

• Copywriting

• Creative conceptualisation

• Account management

• Social media strategist

• Social media management

• Project management

• Social media management

• Social Media Presenter

• Script writing

Here's a look at some of my most prized projects and pieces across social media, digital platforms & OOH with links below:

Jose Mourinho shoot x adidas football (Project lead):

• José Mourinho Viral Photoshoot

• José Mourinho Hero Film

• Ray-bands x adidas Hero Film collaboration (shot by myself)

• José Mourinho x Bally TikTok

London Marathon x adidas running

• Peres Jepchirchir | Running Royalty Photoshoot
• Peres Jepchirchir | Marathon Win Reactive Shot
• Peres Jepchirchir | Phone Box TikTok (Co-directed shoot)

Road to Records x adidas running

• Road to Records | Wrap Up Film

• Road to Records | World Record Piece (lead on image selection, treatment and direction)

adidas running 2023 | Wrap Up Film:

• 2023 Wrap Up Film (Lead on creative direction)

• adidas running Wrap Up CapCut (Lead on creative direction)

 adidas football x Women's World Cup x(Project lead)

• Alessia Russo player card video

FIFA/EAFC x UEFA Champions League (Copywriting, creative direction and goal selection lead) 

• Champions League Final 2023 |infinite scroll asset (Lead on creative direction)
• EAFC24 x Uefa Collab (Lead on creative direction)

Pepsi Global x Vini JR (Project lead):

• Pepsi x nutmeg royal campaign

Switched On National Rail (Copywriting lead)

• Switched On Rail Safety Copywriting (Copywriting lead for whole website)

Kellogg's Breakfast Club Content Development (Copywriting lead)

• Breakfast Club Activities (Creative conceptualisation and Copywriting lead)

Škoda new car launches (content, publishing and copywriting lead)

• The New Enyaq - interior explore (social media and copy lead)
• The New Enyaq - reveal launch (social media and copy lead)
• Milan Design Week - Bespoke showcase (social media and copywriting lead)
• Milan Design Week - CGI (social media and copywring lead)

Death of England // Script Editing (Performer x script editor)

• Personal Monologue Performance

Currently serving as Škoda Global's social media lead for Instagram, Facebook, and YouTube. Responsible for content ideation, creating content calendars, and overseeing post scheduling. I also develop strategic guidelines for Škoda's markets and specialise in social media data analytics, using tools like Sprout to analyse key metrics - such as reach, engagement rates, and impressions - and devise strategy based on those insights.

— Work experience overview

Social Media & Influencer Manager

FCB London / October 2024 - current 

• leading Škoda Global's social media presence across Instagram, Facebook, and YouTube, overseeing creative development, content planning and scheduling, defining market strategy guidelines, and analysing data to inform performance-driven strategy.

• Collaborating with the design team to leverage Spotify podcast episodes, driving cross-platform engagement on Instagram and Facebook.

• Managing YouTube strategy by copywriting, curating playlists, organising the channel page, and developing long-term content approaches.

• Creating strategic guidelines as Škoda Storyboard Lead to help markets effectively leverage and promote editorial content.

• Attending shoots to ensure social media deliverables are met and tailoring images and videos for platform-specific use.

• Leading bi-weekly social media data reporting and analysis, using tools like Sprout and Emplifi to drive insights and optimize content strategy.

• Coordinating status calls and maintaining up-to-date status sheets across multiple workstreams.

• Leading on specific quarterly brand briefs, aligning creative execution with broader brand objectives.

Account Manager/Snr Account executive

We Are Social / July 2022 - June 2024 

- Project lead on the day-to-day running of adidas football, adidas running, adidas Social Media & Digital Publishing and PlayStation accounts across social media platforms including: TikTok, X, Instagram and Pinterest.

- Lead on the content creation, conceptualisation process and briefing the design team to create EAFC 24 assets for PlayStation.

- Creative lead for adidas running in regards to briefing photographers, selecting imagery, treating & cropping images for adidas running social media channels.

- Attending shoots with high-profile athletes and influencers to ensure pre-approved creative plans are executed correctly ensuring client satisfaction.

- Overseeing and project managing editorial, design, research and insights, strategy and creative internal teams for adidas Running, adidas Digital Publishing, adidas Football and PlayStation accounts.

- Working with the editorial team to create copy options for social media captions on adidas running and PlayStation EAFC creative advertising campaigns.

- Working closely with project managers to upkeep forecasting spreadsheets, maintain overall profitability across all accounts and track overburn and underburn spend.

- Working closely with project managers to develop scopes of work, quotes and play a key role in the negotiation phase with client in regards to final cost sign off.

- Managing campaigns using project management models and tools such as Asana & instagantt to keep track of deliverables and to ensure the team members are both accountable & effective in meeting key project milestones & deadlines.

- Leading on communications with client and owner of daily project status calls both internally and externally. 

Account Executive 

Hopscotch Consulting  / April 2021 - April 2022

- Copywriter for PR campaigns, client resources, newsletters and websites across Network Rail, Microsoft, Barclays with Life skills, London Enterprise Advisor Network, Met Office, Kellogg's and Northrumbian Water Group accounts.

- Strategised and delivered behavioural change educational campaigns for Network Rail, Microsoft, Barclays with Life skills, London Enterprise Advisor Network, Met Office, Kellogg's and Northrumbian Water Group accounts..

- Conceptualised the creative development of campaigns and liaised with design team to bring campaigns to fruition.

- Managed the Hopscotch youth panel team, which includes facilitating LinkedIn workshops, hosting cv masterclass' & briefing young people on career building tasks. 

— Education

 University Of Southampton 

Bachelors of arts degree, Philosophy and Politics / 2015-2020 

 Grade: Second Class Upper (2:1) 

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